Nations Trust Bank American Express partners with CFW Luxury Edition
AjaiVir Singh - Managing Director, Colombo Fashion Week (left) and Sanjaya Senarath - Chief Marketing Officer, Nations Trust Bank (right)
November 2022, Colombo: Continuing its efforts to provide unique and memorable experiences to its loyal Cardmembers, Nations Trust Bank American Express recently announced its partnership with Colombo Fashion Week (CFW) Luxury Edition 2022 as the Official Fashion Card.
This year’s CFW Luxury Edition runway show is scheduled to take place on the 17th of November 2022 and will celebrate the luxury in craftsmanship. As personalisation, time and craftsmanship are viewed as an expression of luxury, several labels such as Sonali Dharmawardana, Indi Yapa Abeywardena, ChariniSuriyage, Aslam Hussain, Fouzul Hameed, LOVI and more will showcase their collections.
“Many of our discerning Cardmembers have a strong affinity and appreciation for the finer things in life. In the world of fashion, artisans and designers put in their time, creativity and craftsmanship to produce collections that are appreciated by a select few. Given that a significant portion of this refined audience are our Cardmembers, partnering with CFW Luxury Edition is a perfect fit for us,” said Niluka Gunatilake - Head of Cards - Nations Trust Bank PLC.
“Luxury edition by CFW is a strategic component where sustainable craftsmanship is the focus with the hope of alleviating luxury in Sri Lankan design products. I am so glad that Nations Trust Bank American Express is once again partnering this edition. They have understood our role in impacting fashion and design over the years. I am glad this journey continues in a meaningful manner, as we take this step in being the voice of the industry,” said AjaiVir Singh, Managing Director - Colombo Fashion Week.
As American Express is a renowned global services company which strives to provide Cardmembers with access to products, insights and experiences that enrich lives and build business success, partnering with one of the most looked forward to events on Sri Lanka’s fashion calendar is a nod of recognition to the lifestyles of its valued Cardmembers. Nations Trust Bank American Express membership privileges also include a host of benefits to suit diverse lifestyles, ranging from travel to dining, shopping to lodging and entertainment to day-to-day needs.
About Nations Trust Bank
Nations Trust Bank PLC is among the top 15 business establishments in Sri Lanka as ranked by Business Today. The Bank serves a diverse range of customers across Consumer, Commercial and Corporate segments through an island wide network of 96 branches. The Bank is focused on digital empowerment through cutting-edge digital banking technologies, and pioneered FriMi, Sri Lanka’s leading digital banking experience. Nations Trust Bank PLC is an issuer and sole acquirer of American Express Cards in Sri Lanka with market leadership in the premium segments.